Snooki Shop Comes to Beacon

Deadmau5 and Snooki at V-MODA Fortress (VMA 2010 Party). Source: Drew 'Rukes' Ressler

The self proclaimed “Poughkeepsie Princess” Nicole “Snooki” LaValle is bringing her retail store back home and opening a second physical location in Beacon. The “Jersey Shore” star announced the news through an Instagram live video earlier this month.

“We are opening up our second location of the Snooki Shop in Beacon, New York where I grew up in the Hudson Valley. So I'm super excited to go back to my roots but also excited for all of you to be able to have the Snooki Shop in Beacon, New York on Main Street. So get ready because it's happening and I cannot wait,” she said, according to WPDH. 

Snooki created the Snooki Shop in 2016 as an online boutique that sold “trendy casual to chic” clothing that was inspired by her unique, personal style. The website gained so much popularity that in 2018 she decided to open her first physical location in Madison, New Jersey, which she recently expanded to another storefront. 

When the Madison location had its grand opening, Snooki “held a special VIP shopping experience, posing for selfies with fans and signing autographs.” There is no official word yet on when the second location’s exact opening day is or if Snooki herself will be there, but fans can only hope.